100's of (Mostly) Free SEO Tools Organized Categorically

This guide will go handy with some of the guides I’ve collected, over in Learn SEO. You may also appreciate this guide on SEO Basics.

Google and Company

• Google Analytics - duh - free tools to track and analyze website data.
• Google Webmaster - Tools Suite, Diagnostic
• Google Search Console - what you’re already ranking for, straight from google.
• Google PageSpeed Insights
• Google’s Mobile Friendly Test
• Google Sitemap Generators
• Bing Webmaster Tools - Similar to Google’s Webmaster Tools.
• YouTube Analytics - must-have for YouTube video publishers.

Limited Trial-Power Tools

• SEMRush - offers a limited amount of free searches, but packs a lot of value into that search.
• ahrefs.com/site-explorer - Powerful keyword research, a lot more than any free tool. (See bottom of linked article for how much more powerful)
• moz.com/explorer a useful tool for keyword research and competitive analysis. Trial limited to 10 searches.
• Yoast WordPress SEO Plugin - #1 Wordpress SEO Plugin
• Moz Pro - Tools Suite: Diagnostic, Tracking, Social - all your marketing data in one place, with analytics.
• Optimizely - A/B testing and analytics
• Raven - suite of SEO, content, and research tools
• Visual Website Optimizer
• Wordtracker - keyword research suite

Audit and Analytics

• Seomator free online SEO Audit Tool. This tool crawls your website and provides an analysis. If you are just beginning to optimize, Seomator will likely highlight a number of issues you can begin to fix right away.
• SEO Quake Chrome Extension provides on-the-fly analysis of any webpage you visit.

  “More raw data than any other SEO toolbar out there.” -moz

• screamingfrog.co.uk

  “must-have for most serious SEOs.” -moz

• Bitly.com - Analytics
• Builtwith.com - find out what websites are made of.
• Chrome Webscraping Extension
• Similarweb - Competitive analysis “Competitor website stats are hard to come by, but Similar Web does a good job.” -moz
• Browseo - See your website the way the search engine sees it.
• SEER’s SEO Toolbox
• SEO Toolbar - information including backlinks and competitive research.
• SEO Tools for Excel
• SEOgadget Tools includes Excel plugins, content strategy generator….
• URI Valet - check server headers, canonical information, analyzing redirect problems and more.
• Virante SEO Tools
• Xenu’s Link Sleuth - Site Crawler, find broken links, create sitemaps, etc.
• Raven Tools Site Audit
• Nibbler Audit for accessibility, SEO, social media, technology. (limited to 3 reports)
• Statcounter - Free-Lightweight analytics - alternative to Google Analytics for privacy.
• Whois Lookup registration, contact, and administrative information for any domain.
• http://www.quicksprout.com/ - Website Analysis

Rank and Visibility

• Search Engine Rank Checker
• Searchmetrics Visibility Charts - Track search visibility of any website
• SERPmetrics - SERP Tracking, Competitive Intelligence
• Use Fetch as Google for websites - Test if Google can crawl your web page

Optimizations

• Anchor Text Over Optimization Tool
• XML-Sitemaps.com
• Similar Page Checker - will give a score of how closely the HTML of two pages matches.
• Robots.txt tool
• https://matomo.org - light alternative to google analytics

Speed-Responsiveness

• Test your mobile speed
• PageSpeed Insights - Make your web pages fast on all devices
• Responsive Design Testing across Devices
• Pingdom - Speed tools
• webpagetest.org - speed - performance
• Cloudflare
• GTMetrics

Keywords

• Google Keyword Planner [Article]
• KWFinder
• Amazon’s Kewordtool.io
• Check your raking for a given keyword
• answerthepublic.com - finds questions, prepositions, comparisons, alphabeticals, and related searches.
• Google Correlate - finds search patterns corresponding with real‐world trends
• How to use Google Trends for Keyword Research
• Google Trends
• Jaaxy - has “quoted search result” feature, good for determining keyword competition
• Keyword Shitter
• AdWord & SEO Keyword Permutation Generator
• Wordstream Free Keyword Tools
• Topvisor - keyword tools - monitors the position of web pages for different keywords on Search Engine Result Pages.
• Keywordeye - keyword reserach with visualizations
• nTopic - gives your content a “relevancy score” and offers keyword suggestions to improve it.
• Keywordseverywhere.com - browser addon providing search volume, CPC & competitive data.
• Wordtracker Scout - extension that grabs the most relevant keywords from a web-page.
• Soovle - suggested keywords from Google, YouTube, Bing, Amazon and more.
• SERPS - Rank Checker
• seedkeywords.com

Domain Authority

• Website Authority Checker
• Bulk Domain Authority Checker
• Bulk DA, PA & IP Checker – SEOWEATHER
• Domain Authority Checker

Social

• Social Crawlytics - see your competitors’ most-shared content, and many other features.
• SharedCount - discover how content is shared socially.
• Circle Count - Social Analytics
• Social Mention - Enter a search term and see who’s sharing what (live)
• followerwonk.com
• knowem.com - brainstorm new social media names
• RowFeeder - track social usernames, hashtags and keywords - export to Excel.

Market Research

For information on knowing your customer, check out our Learn SEO page. You may also appreciate this Step By Step Guide To Creating A Customer Journey Map

• Yougov - measures the popularity and fame of anything and everything, based on millions of responses from the American public.
• Demographics Pro - analyze Twitter and Instagram profiles to give you insight into the followers.
• Think With Google - Marketer’s Almanac
• factfinder.census.gov - search U.S. census data.
• Make My Perona
• Pew Research - economic conditions, political attitudes, social media usage—interactive charts
• Hubspot Research

Content Creation

Tools for Content Creators

• Canva Infographic Creator
• easel.ly - free create infographics
• Amara - create captions for YouTube videos.
• Content Strategy Tool - Find inspiration for your content marketing topics
• Copyscape - track if your content is being plagiarized.
• Google Public Data - content research, infographics, and more.
• Google SERP Snippet Optimization Tool - see how your snippet may appear in search results.
• infogr.am - create infographics and data visualizations
• Text Cleaner - cleans up all kinds of text formatting when copying and pasting between applications.
• wordle - word cloud generator
• Yahoo Pipes combines feeds “into content and other magical creations”.
• Piktochart - visualization generator.
• Wistia - SEO-friendly video hosting.

Link Building

• Boomerang - follow-up email reminders.
• Buzzstream Tools Suite -
• Domain Hunter Plus - Chrome extension to check for broken links.
• email-format.com - find the email address formats in use at thousands of companies
• Google Mapmaker - allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
• linkstant.com - alerts you when you recieve a link
• Linksy.me Email Guesser
• mailtester.com - check an e-mail address without sending it a spam test message
• MyBlogGuest - Find Guest Posting opportunities
• Majestic SEO - Link Research\Building, Competitive Analysis - free options great for link research.

Local SEO

• Check Listing - checks name-address-phone number across local listings
• Whitespark Local Citation Finder
• localprmedia.com
• Yext
• UBL

Schema

• Schema-Creator

API

• SharedCount API - combined statistics of Google+, Twitter, Facebook, and more.
• Google Analytics API -for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
• SEOgadget Links API - lets you gather backlink data and contact information.
• Social Authority API How much reach and social authority do your followers and the people you want to connect with have?
• Majestic SEO API
• Mozscape API

Track Google Algorithm

• Track Google Algorithm Updates
• Mozcast - tracks changes in the SERPs.
• Panguin Tool - connects with Google Analytics to track Google Algorithm.
• SEMRush Sensor
• Rank Risk Index
• accuranker.com/grump
• algoroo
• Google Algorithm Changes
• Cognitiveseo.com - Signals

You can minimize your chances of avoiding a huge impact by always focusing on the SEO fundamentals. Avoid any shortcuts or spammy tactics that may have short-term gains but could create disaster in the long term.

You’re far better off understanding your audience and creating content that builds your authority, relevance, and trust.

Resources

• 100 Free SEO Tools - Moz
• 500 Free SEO Tools
• 1000 Top SEO Internet Marketing Tools (Just a list, no links)
• Backlinko Keyword Research Tools
• Best Keyword Research tools